The rise of the petrol industry in New Zealand
In early 2000, there were very few fuel retailers across the country. There was one major refuelling station per city with some rural areas also having a small number. This has now changed massively!
Now you can find large-scale fuel stations filling up entire townships at any time of day or night, and almost every town has a good quality fuel retailer within their boundaries.This is due to two main reasons – the demand for fuel in New Zealand has risen dramatically over the past decade, and new regulations have allowed for more efficient operations.
Fuel companies have responded to this increase in demand by creating larger networks of fuel suppliers that they work with. These newer entrants into the market are able to supply enough fuel to meet the demands of all clients while retaining high standards of customer service.
There have been several instances where these well-run businesses have come together to create bigger, better organisations, which now operate under a single brand. However, not all successful collaborations result in such dramatic changes, often leaving both parties as adequate competitors within their field.
