Famous Kiwi petrol brands
As mentioned earlier, most of our major cities have at least one fuel station that has consistently good reviews. These are usually well known brands such as BP, Shell, Z Energy, Caltex, Mobil, Gull, Waitomo, Gas - you probably know some of them!
But what makes these brands special is not just their products, but how they market themselves to customers too. They use clever marketing strategies to gain attention in order to promote their brand.
A lot of people talk about how expensive their car insurance is so these companies play up the value of being in the company fleet or buying a branded vehicle. A similar strategy is using cars with lots of chrome or flashy colours which appeal to the eye. Petrol stations in New Zealand offer value when buying petrol and incentives to shop at their station, fancy a free coffee or car wash?
